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En Colombia, y especialmente en regiones como Bogotá y Cundinamarca, las mujeres emprendedoras enfrentan múltiples desafíos para consolidar y hacer crecer sus negocios, tales como el acceso limitado a redes de apoyo, formación especializada, visibilidad comercial y oportunidades de financiación. Aunque existen políticas públicas como la Ley 2125 de 2021, que promueve el emprendimiento femenino, aún persisten barreras estructurales y culturales que impiden que muchas mujeres logren desarrollar plenamente su potencial empresarial.
En respuesta a esta necesidad, nace el programa radial \"Soy Capaz\", una iniciativa de la Cámara de Comercio de Bogotá que busca fortalecer la Red de Emprendedoras y Empresarias, ofreciendo un canal accesible, dinámico y constante de información, formación y motivación.
El medio radial, complementado por plataformas digitales, representa una herramienta poderosa de comunicación e inclusión. Permite llegar a mujeres en distintas condiciones sociales, educativas y geográficas, superando barreras tecnológicas o de tiempo. A través de \"Soy Capaz\", se visibilizan historias de éxito, se comparten recursos útiles y se crea un espacio de sororidad y aprendizaje colectivo, que fortalece el tejido empresarial liderado por
mujeres.
En conclusión, “Cree en ti” no solo es una plataforma de divulgación, sino una herramienta de transformación social y económica, que busca empoderar a las mujeres empresarias para que crean en su capacidad de liderar, innovar y contribuir activamente al desarrollo de sus comunidades y del país.

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En este episodio María Antonia Mosquera, creadora de Arepas Vita, nos compartió cómo cada experiencia en su vida la han llevado a convertirse en la empresaria que es hoy. Una conversación íntima, poderosa y profundamente inspiradora que deja claro que el camino no siempre se elige, pero sí se transforma.

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